Welcome to Bicycle Centre Fitzroy / Bikezone
We’re not just a bike shop — we’re a team of passionate riders who’ve been part of the cycling community since 2003. Whether you're chasing adventure on the trails or commuting through the city, we’re here to help you ride your way.
In store, you’ll find a handpicked range of mountain bikes, road bikes, gravel bikes, electric bikes and urban commuters to suit every rider — from weekend explorers to daily commuters and competitive racers. We stock trusted brands like MERIDA, Norco, BMC, and more, with models to suit every budget and riding style.
Looking for gear? We've got shelves full of quality accessories to get you ready for your next ride. From bike helmets, lights, locks and tools, to hydration packs, pumps, bike racks, clothing and nutrition, we make sure you're covered from head to toe (and tyre to saddle).
Our workshop is trusted by riders across Melbourne. We handle everything from basic tune-ups to custom builds, and our head mechanic brings international race-level experience to every job — he even worked with the Israeli MTB team at the UCI World Championships in Stromlo, Canberra.
Pop in, have a chat and let’s get your ride dialled in just right.
Bicycle Centre Fitzroy are located at:
271 Smith Street, Fitzroy VIC 3065
Phone: 03) 0404 666 690. Email: bikezone100@gmail.com
Your local bike shop servicing: Collingwoord, Princes Hill, East Melbourne, Carlton, Abbotsford Convent, Studley Park, Yarra Bend Park, Edinburgh Gardens, Carlton North, Princes Park, University of Melbourne, Melbourne, Kew, Kew East, Balwyn, Ivanhoe, Brunswick East, Brunswick, Federation Square, Southbank, Richmond, Hawthorn, Hawthorn East, Bulleen, Heidelberg West, Preston, Coburg, Coburg North, Rosanna, Viewbank in Victoria and More
