Premium; it’s a word synonymous with quality. It’s a word that sets expectations high and is no easy task to live up to, especially in the diverse world of BMX. For over a decade, Premium Products have offered parts that have not only kept up with the ever-changing BMX landscape, but have also pushed it in new directions. From offering one of the first left hand drive cassette wheels to designing the tried and true Sub 10 stem, Premium continue to innovate and develop products that set standards.
With input from some of the world’s most versatile riders, Premium Products are designed specifically to handle whatever is thrown at them. Whether you’re finally slaying that handrail you’ve been eying up, boosting your favorite quarter pipe at the skate park, or simply doing a manual on the curb pad down the street, Premium Products have not only been proven to take the abuse, but have also been carefully crafted to offer the best feel for any riding terrain.
BMX is purely about the experience; the feel of being on your bike and being with your closest friends, letting every other stress and concern dissolve away.
IT’S A FEELING THAT CAN REALLY ONLY BE DESCRIBED WITH ONE WORD: PREMIUM.